While X has become a political lightning rod, Bluesky has emerged as a popular alternative, with Threads also in the race. Which microblogging platform is the right one for you? Here is some interesting data we’ve been chewing on.
Engagement potential by platform:
Looking at the median engagement tells us how a typical post performs, but it doesn’t capture what happens when posts take off.
- The median engagement on all three platforms is exactly the same — 4 interactions per post.
- The average engagement varies significantly
- X: 328 average engagements
- Threads: 58 average engagements
- Bluesky: 21 average engagements
- The large gap between median and average engagement means some posts go viral, pulling the averages up.
Key Benefits of each platform:
X: The high-risk, high-reward platform
While most posts receive 4 engagements or fewer, when a post takes off, it can go viral in the extreme. It’s like playing the lottery, most tickets don’t win, but when they do, the payoff can be enormous. Try these tips:
- Post consistently to increase your chances of hitting the viral jackpot
- Experiment with highly sharable content formats: Memes, hot takes, and news-driven posts thrive on X’s fast-moving algorithm.
- Prepare for inconsistent results – that’s just how the platform works.
Threads: The middle ground of predictable growth
Unlike X, where virality is unpredictable, Threads rewards creators who post regularly with steadier audience growth. Try these tips:
- Focus on conversation-starters that encourage replies
- Build community through regular engagement – Threads support more long-term engaged followers
- Expect more predictable growth over time
Bluesky: The niche community builder
Bluesky won’t likely deliver explosive growth, but it offers something valuable: consistency and a space for meaningful interaction. Try these tips:
- Create content for specific, targeted audiences
- Use it for deeper, more thoughtful conversations
- Don’t expect explosive growth. Engagement is more predictable than on X but less explosive.