The LinkedIn Optimization Checklist
Simple tweaks that turn your profile into a 24/7 credibility engine Why bother? Google loves LinkedIn. With a Domain Authority of 99/100, LinkedIn profiles rank exceptionally well on page one of Google for name searches. Because of that visibility, an optimized profile becomes your digital business card; executives who invest in it can capture […]
The Battle of the Microblogs
While X has become a political lightning rod, Bluesky has emerged as a popular alternative, with Threads also in the race. Which microblogging platform is the right one for you? Here is some interesting data we’ve been chewing on. Engagement potential by platform: Looking at the median engagement tells us how a typical post […]
The Reinvention of “Employee Advocacy”
The concept of employee advocacy was good; increase brand visibility, build trust with potential customers, and attract talent; but that promise was never fully realized… until now. Employee advocacy has long promised to increase trust and attract top talent by having employees share their company’s message. Inspired by Charlene Li’s Groundswell, the core belief is […]