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Mr. Breen, a former ad agency executive, said he decided to start Qnary after finding that executives’ social-media posts typically got eight to 20 times the engagement of their employers’ accounts. People who follow both a company and one or more of its executives are twice as likely to purchase from that company, according to Qnary’s research, Mr. Breen said.

More CMOs Are Investing in Their Personal Brands

Marketing executives are turning to outside firms to further their career goals and help promote their companies
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The B2B buyer is younger, digital-first, and dominates the share of voice online. They’re demanding, but they’re also more engaged in the buying process. And they look to social content for education, inspiration, and solutions. As the number of young decision-makers only increases, social media’s importance in B2B marketing strategies is growing too.

Younger B2B buyers are the main reason marketers need to refresh their social media marketing strategies

The B2B buyer is younger, digital-first, and dominates the share of voice online.
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Qnary Unveils Groundbreaking Online Reputation Management Solution

Today, Qnary, the market leader in modern executive
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oday, Qnary, the market leader in modern executive reputation management solutions, proudly announces the launch of Qnary ORM (Online Reputation Management). This cutting-edge solution is designed to assist executives in navigating and mitigating reputational challenges online, offering a comprehensive approach to managing and enhancing digital presence.

Qnary Expands Thought Leadership Reach by Adding Bluesky to Its Modern Executive Reputation Management Platform

Qnary, the leading executive reputation management platform, today announced the addition of Bluesky as an optimized publishing channel for thought leadership content.
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Qnary Launches Amplify Feature To Streamline Executive Social Media Engagement

Today, Qnary, the market leader in modern executive reputation management, announces an addition to its enterprise platform, Amplify.
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