Simple tweaks that turn your profile into a 24/7 credibility engine
Why bother?
- Google loves LinkedIn. With a Domain Authority of 99/100, LinkedIn profiles rank exceptionally well on page one of Google for name searches.
- Because of that visibility, an optimized profile becomes your digital business card; executives who invest in it can capture up to 80 % of their social‑media leads on LinkedIn.
- First impressions matter: add a professional photo and you’ll get 14× more profile views.
Your LinkedIn Credibility Checklist (and why you should care):
| Section | What “Great” Looks Like | Why It Matters |
| Profile Photo | Recent, high‑resolution headshot, good lighting, friendly but professional expression | 14× more views → more inbound profile traffic and connection requests. |
| Header (Background) Image | Branded graphic—company logo, keynote stage, media quote, or brand colors | Instantly signals authority and creates visual consistency with company pages (boosts recall). |
| Headline (220 characters) | Value proposition first ex: (“AI‑driven CFO | Scaling growth to $500M+”) + keyworded specialties second. This is your opportunity to “differentiate” yourself from others with a similar position. |
| Custom URL | linkedin.com/in/firstname‑lastname(‑keyword)* *keyword optional if first-last is unavailable* | Clean URLs rank and share better; reinforces SEO for your name/sector. |
| About / Bio | 2–3 short paragraphs: what you solve, why it matters, social proof. Think executive bio. | Well‑written summaries convert visitors to leads; appears in Google meta description for your profile, indexing your profile with all keywords associated. |
| Featured Section | Top podcast appearance, media quote, whitepaper, keynote reel, recent coverage, company announcements | Acts as a portfolio hub—ideal for busy execs who want the important information front & center |
| Experience | Bullet results (“Grew ARR $120M → $310M”) with rich media links per role | Keywords here help LinkedIn’s algorithm surface you in recruiter & prospect searches. |
| Skills (≥ 5) & Endorsements | Only current, revenue‑relevant skills | Listing ≥ 5 skills makes you 31× more discoverable in search. |
| Activity Cadence | Weekly original post + thoughtful comments on industry leaders | Keeps you in followers’ feeds; consistent activity boosts “People also follow” visibility. |
The Payoff
- Discoverability: Your optimized profile can dominate branded searches, pushing earned media, not random third‑party sites, to the top of Google.
- Lead Engine: LinkedIn is 277 % more effective at generating leads than Facebook or X.
- Brand Halo: A polished executive presence elevates company perception—talent, investors, and media equate a strong leader brand with a strong organization.
Ready to put this checklist to work?
Get a complimentary LinkedIn profile audit from Qnary. We’ll score each section above, flag the quick wins, and map out next‑step improvements.
➡️ Click here to request your free audit, or email info@qnary.com, and let’s turn your profile into a magnet for opportunity.